Beauty Profile

The Secret of


e-book encyclopedia
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About Us

Our Story

The book was written by two professional make-up artists with many years of experience in the field – Albena Karaivanova and Desislava Beloteleva.

In 2011, Desi started working as a make-up artist for the cosmetic giants selective cosmetics Estee Lauder & Clinique. Soon after, she received an offer from another leader in the field – Coty Inc., owner of brands such as Max Factor, Bourjois, Rimmel London, Miss Sporty and others.

In 2012, Albena joined the Coty Inc. team, where she improved her knowledge of cosmetics and make-up skills.

The two ladies take an active part in official events and make-up sessions representing cosmetic brands.

In 2016, Albena and Desi became coaches of the brand and trained the entire team of consultants and make-up artists. Then the idea of ​​creating an author’s book “Secrets of Makeup” was born and the two make-up artists began active work on it.

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In this book, they gather their practice and experience, presenting them in a clear and orderly structure, suitable for beginners and makeup lovers.

In 2019, they have started their own make-up seminars for beginners, presenting synthesized information and the basic make-up techniques on various topics – daily make-up, evening make-up, business make-up and others.

To date, the two ladies continue to receive invitations and take part in make-up sessions for other major brands such as Trend It Up, S-he and Alverde by DM, City Color and others.

In 2021, they say they are working on a second book on makeup with more in-depth information and professional techniques, designed for professional makeup artists.

Our Mission

“Beneath the makeup and behind the smile, I am just a girl who wishes for the world!” Marilyn Monroe

We believe every woman is beautiful and unique. We want to inspire the ladies to feel and look good every day and be confident to play with makeup!

“May your day be as flawless as your makeup!”

“Treat your makeup like jewelry for the face!”

“I like the confidence that makeup gives me!”