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The sale of all e-books ends on: 31.12.2021

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About the authors

We believe every woman is beautiful and unique. We want to inspire the ladies to feel and look good every day and be confident to play with makeup!

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Our Story

The Secret of Makeup e-book encyclopedia was written by Albena Karaivanova and Desislava Beloteleva. They are professional make-up artists with many years of experience in the field. 

In 2011, Desi started working as a make-up artist for the cosmetic giants selective cosmetics Estee Lauder & Clinique. Soon after, she received an offer from another leader in the field – Coty Inc., owner of brands such as Max Factor, Bourjois, Rimmel London, Miss Sporty, and others.

In 2012, Albena joined the Coty Inc. team, where she improved her knowledge of cosmetics and make-up skills.

The two ladies take an active part in official events and make-up sessions representing cosmetic brands.

In 2016, Albena and Desi became coaches of the brand and trained the entire team of consultants and make-up artists. Then the idea of ​​creating an author’s book “Secrets of Makeup” was born and the two make-up artists began active work on it.

In this book, they gather their practice and experience. They are presenting them in a clear and orderly structure, suitable for beginners and makeup lovers.

In 2019, they have started their own make-up seminars for beginners. They have presenting synthesized information and the basic make-up techniques on various topics – daily make-up, evening make-up, business make-up, and others.

To date, the two ladies continue to receive invitations and take part in make-up sessions for other major brands such as Trend It Up, S-he, and Alverde by DM, City Color, and others.

In 2021, they say they are working on a second book on makeup with more in-depth information and professional techniques, designed for professional makeup artists.

Albena & Desi

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Client’s say

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I am extremely impressed with how the two make-up artists explain the make-up techniques so that I can understand them and apply them. Thanks!

– Nevi

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Thanks to Desi, I have finally learned how to make a perfect eyeliner. Thank you!

– Kristina

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The makeup seminar was great! I learned many useful things. I can't wait to read all the books!

– Mariya

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I am already over 30 and finally i've learned how to understand the needs of my skin. Thank you girls, you are wonderful!

– Dani

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The girls sent me a free version of the book and I was extremely impressed! The book looks like a glamourous magazine!

– Veronica

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Albena made my makeup for a wedding. While she was putting on my makeup, she explained to me how to choose the right makeup for me.

– Anna

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